March 5th - 9th
The first week will be a lot of learning. We will meet with all parties involved to get their perspective on the website. We will use this time to create the first wireframes for the homepage and other important pages.
March 12th - April 6th
We'll iterate on what we've learned during the first week and begin the website building process. This process will involve a lot of back-and-forth and will be a very collaborative process.
We will launch the website, but will not announce any new changes to the world yet. The soft launch allows us to get the site live, and begin testing anything we've come about during the building process (e.g. if we are split on a direction, we will note it and test it during this phase).
April 9th - 27th
This process involves setting up any tests on the site that we've identified during the building process. This could include testing the homepage heading, section layouts, and more. In order for this process to work well, we may need to use Facebook ads to drive traffic.
Now that we've tested pages we were unsure of, we can launch the site and announce it to the world.